Overview

• Samsung’s investor call confirmed a global launch in the second half of 2025 with in-store availability before year-end.
• Project Moohan is positioned as a direct challenger to Apple’s Vision Pro, which has struggled to justify its premium price since 2024.
• The headset will feature full integration of Google’s Gemini AI to deliver voice- and vision-driven assistance and immersive experiences.
• Samsung has forged partnerships with Google and Qualcomm to co-develop the device’s operating system and core hardware, reinforcing an open XR ecosystem.
• Pricing has yet to be announced, and industry analysts note that undercutting the Vision Pro’s $3,500 cost could broaden consumer appeal.