Overview
- Samsung says the glasses will use the Android XR platform co-developed with Google and Qualcomm and will integrate Google's Gemini multimodal AI.
- Jay Kim, Samsung’s head of customer experience, briefly teased the project during the Galaxy XR livestream, noting collaboration with Google and the two eyewear brands.
- Reporting indicates a two-track approach that pairs Gentle Monster for fashion-focused designs with Warby Parker for more affordable consumer models.
- Industry reports suggest a phased rollout, with a non-display AI model possibly in 2026 followed by an AR version in 2027, though Samsung has not confirmed timing or specs.
- The effort is positioned to compete with Meta’s Ray-Ban smart glasses, a visible incumbent in the category among creators and mainstream buyers.