Samsung CEO Warns of Existential Crisis as Market Challenges Mount

Lee Jae Yong urges leadership to prioritize innovation over short-term profits to combat declining market share and intensifying competition.

Samsung CEO Lee Jae Yong described the company's situation as a 'question of survival or death' in a recent address to 2,000 senior executives.
The company has fallen behind competitors in the development of advanced AI-focused semiconductors, a critical growth area.
Samsung has also lost global market share in its key smartphone and television segments, compounding its challenges.
Analysts predict a significant decline in operating profits, with a potential drop of over 20% in the first quarter of 2025 compared to the previous year.
Lee emphasized the need for substantial investments in future technologies, even at the expense of immediate profitability, to regain competitive edge.