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Samsung Brings Gemini, Copilot and Perplexity to TVs, Unveils Vision AI Companion

The move signals a pivot to a multi‑partner AI strategy across living‑room screens.

Overview

  • At IFA 2025, Samsung confirmed partnerships with Google, Microsoft and Perplexity to integrate their AI agents across its device ecosystem.
  • Dedicated Copilot and Perplexity apps will launch on Samsung TVs and smart monitors to handle web queries and personalized entertainment recommendations.
  • The Vision AI Companion adds features such as Generative Wallpaper, Live Translate, AI Picture, AI Upscaling Pro, Active Voice Amplifier Pro and AI Gaming Mode, accessible via a remote’s AI button.
  • Software updates start in late September in South Korea, North America and select European countries, with broader rollout to follow.
  • Samsung says Galaxy AI is on over 200 million devices and aims for 400 million by year‑end, while deeper phone integrations and any Perplexity investment remain unannounced.