Overview

• Samsung confirmed a pilot that adds promotions to certain Family Hub refrigerator Cover Screens in the U.S., rolling out with new Terms of Service and a Privacy Notice.
• Ads appear on Weather, Color, and Daily Board themes when the screen is idle, while Art Mode and picture albums remain ad-free.
• Individual ads can be dismissed and will not reappear during a campaign, but there is no setting to disable advertising entirely during the test.
• Samsung has not listed specific models participating, and early reports show ads as tiles within the cover layout rather than full-screen takeovers.
• Owners have voiced anger and privacy concerns, with practical workarounds limited to switching to ad-free themes or going offline at the cost of cloud features; Samsung says next steps depend on pilot results.