Overview
- Multiple reports say the negotiations are advanced but not finalized, and talks have taken longer than expected with a formal reveal targeted before the end of 2025.
- The co-branded card would use Visa’s network and be issued via Barclays’ U.S. affiliate, according to The Wall Street Journal.
- Documents reviewed by the Journal indicate Samsung is exploring high-yield savings, digital prepaid accounts, BNPL options, and a “Samsung Cash” rewards system.
- The initiative is framed as a push to grow Samsung Wallet’s U.S. adoption and directly counter Apple Card and Apple Wallet.
- Samsung has run similar payments and card efforts in Korea, the U.K., and India, while Barclays seeks to expand its presence in the U.S. market.