Samsung Appoints New Semiconductor Chief to Reclaim Market Position

Veteran executive Young Hyun Jun takes over amid fierce competition with SK Hynix in the AI chip sector.

Jun Young Hyun replaces Kyung Kye-hyun as head of Samsung's semiconductor division.
The leadership change aims to bolster Samsung's competitiveness in the high-bandwidth memory market.
SK Hynix's dominance in AI chips has pressured Samsung to innovate and regain its lead.
Jun's extensive experience in memory and battery businesses is seen as crucial for navigating current challenges.
Samsung's global expansion includes significant investments in US chipmaking facilities.