Samsung and Apple Set to Shake Up Foldable Market by 2026

Samsung's trifold phone and Apple's first foldable iPhone are anticipated to revitalize the slowing foldable smartphone segment with significant innovations.

Samsung is reportedly delaying the launch of its first trifold phone to early 2026, aligning with the anticipated debut of Apple's foldable iPhone.
The foldable market has seen slowed growth, with a projected 4% decline in 2025, but experts predict a 30% surge in 2026, driven by Apple's entry and new designs from competitors.
Apple's foldable iPhone is expected to feature a larger 'Fold' design, akin to Samsung's Galaxy Z Fold series, rather than a compact 'Flip' style.
Samsung's 2025 lineup will include the Galaxy Z Fold 7 and Z Flip 7, featuring larger displays and thinner designs, potentially borrowed from the Galaxy Z Fold SE model.
Industry analysts suggest that the competition between Samsung and Apple could drive innovation and make foldables more accessible, despite current high price points exceeding $2,000.