Samsung Acquires Oxford Semantic Technologies to Enhance AI Capabilities

The acquisition aims to integrate advanced knowledge graph technology into Samsung's devices for improved personalization.

Samsung announced the acquisition of UK-based Oxford Semantic Technologies to boost its AI capabilities.
Oxford Semantic Technologies specializes in knowledge graphs, enhancing data processing and personalized user experiences.
The technology will be applied across Samsung's mobile devices, TVs, and home appliances.
Samsung has collaborated with Oxford Semantic since 2018 and has invested in its development.
The acquisition reflects Samsung's strategy to advance AI in its products, including the Bixby virtual assistant.