Overview

• Samsung announced the acquisition of UK-based Oxford Semantic Technologies to boost its AI capabilities.
• Oxford Semantic Technologies specializes in knowledge graphs, enhancing data processing and personalized user experiences.
• The technology will be applied across Samsung's mobile devices, TVs, and home appliances.
• Samsung has collaborated with Oxford Semantic since 2018 and has invested in its development.
• The acquisition reflects Samsung's strategy to advance AI in its products, including the Bixby virtual assistant.