Overview

• DJI confirmed a pre–Singles' Day promotion from October 9 to 14 with discounts up to ¥1,478 across multiple products.
• The reductions cover gimbals, action cameras, and drones, including Osmo Pocket 3 down ¥700, Pocket 3 kit down ¥900, Mini 3 down ¥900, Mini 4 Pro down ¥1,478, and Action 4 up to ¥1,129.
• Some Sam's Club customers in China reported on social platforms that they were refused price-difference refunds or returns after buying before the promotion.
• Sam's Club told Jiemian it coordinated with DJI and set a member compensation mechanism for purchases made October 2–8, redeemable in physical stores through October 31.
• Weibo topics about DJI markdowns, including products discounted by more than ¥1,000, climbed the trending list.