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Sampdoria Confirms Fredberg as CEO and Donati as Head Coach in Major Overhaul

Matteo Manfredi lays out a sustainable, data-driven overhaul in an open letter ahead of weekend medical tests, the Ponte di Legno training retreat.

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Overview

  • Sampdoria officially appointed Massimo Donati as head coach on a contract through June 2026 with an automatic renewal clause in case of promotion.
  • Jesper Fredberg was named CEO of the Football Area and will oversee the club's sporting strategy.
  • Andrea Mancini remains in his role as sporting director to support the new leadership team.
  • President Matteo Manfredi emphasized a shift to a sustainable, competitive model driven by data and technology in an open letter to fans.
  • The squad is scheduled for medical examinations this weekend before departing for a training camp in Ponte di Legno on July 22.