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Sammontana Patron Loriano Bagnoli Dies at 86

The family-run gelato company continues under the next generation’s leadership.

Overview

  • He co-founded Sammontana with his brothers Renzo and Sergio, turning their father Romeo’s postwar bar-latteria in Empoli into a major Italian gelato company.
  • He had recently been hospitalized after a cerebral hemorrhage, following a stroke a couple of years earlier.
  • Operational control had already shifted to his heirs, with Leonardo Bagnoli as CEO, Marco Bagnoli as vice president, and Sibilla Bagnoli leading marketing.
  • Empoli’s mayor, Alessio Mantellassi, offered condolences and praised Bagnoli’s role in the city’s industrial growth and his close relationship with workers.
  • Sammontana’s legacy includes nationally recognized products like the Barattolino and advertising that popularized the image of “gelati all’italiana.”