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Samantha Ruth Prabhu Teams With UN Women India to Tackle Digital Violence in 16 Days Campaign

The #NoExcuse campaign presses for criminalisation of online abuse, stronger platform accountability, faster takedowns under recently updated IT rules in India.

Overview

  • Running from 25 November to 10 December, the 2025 drive adopts the theme "UNiTE to End Digital Violence against All Women and Girls."
  • In a new video, Prabhu details harms such as harassment, stalking, doxxing, deepfakes and manipulated images, asserting that online harm constitutes real-world abuse, and she brings a following of over 37 million.
  • The initiative urges governments to define and prosecute digital violence while calling on tech companies to improve safety systems, ensure transparency and publish regular reports.
  • Coverage notes recent updates to India’s IT Rules seeking quicker content removal, greater platform accountability and safeguards for survivor privacy.
  • Evidence cited includes one in three women experiencing violence globally, 38% reporting personal online abuse and 85% witnessing it, with NCRB data indicating rising cybercrimes against women in India.