Overview

• The label will not present a spring/summer 2026 collection, and its final autumn and winter 2025 ranges will be sold online and through the King’s Road and Elizabeth Street stores over the coming months before expected closure by spring.
• Cefinn never turned a profit, reporting about £4.2 million in revenue and a roughly £354,000 pre-tax loss in the year to Oct. 31, 2024.
• Cameron cited turbulence in the fashion wholesale sector, ongoing cost pressures and international trading restrictions, with the Matches administration and post-Brexit trade frictions hurting sales channels.
• Approximately 24 staff members are expected to receive redundancy packages and paid notice as the company winds down.
• The brand pivoted toward direct-to-consumer after Matches’ collapse and previously raised outside funding, including a reported £2.5 million from Lord Brownlow, but Cameron declined to seek further investment.