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Sam Heughan Named First Celebrity Ambassador for Glasgow 2026 as Multi-Platform Campaign Launches

The Games enlist Heughan’s My Peak Challenge to promote movement, community engagement, and charitable fundraising.

Overview

  • The Outlander actor fronts a new advert with Jake Wightman, Alex “Tattie” Marshall, and Olympic champion Emily Campbell.
  • Spots debut on November 14 across TV, cinemas, and radio, with Heughan voicing the audio version.
  • Organisers confirm more than 3,000 athletes from 74 nations will compete in 10 sports and six Para sports in a fully integrated program next summer.
  • My Peak Challenge is named an official partner and provider to the Games, aligning fitness participation with charitable giving.
  • Heughan describes the appointment as a “full circle” moment linked to Glasgow’s 2014 Games and Outlander’s early days, praising the city’s crowds.