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Sam Fender Wins 2025 Mercury Prize in Newcastle for ‘People Watching

The ceremony’s move outside London spotlighted regional music in front of a hometown crowd.

Overview

  • Judge Sian Eleri said the album stood out for its cohesion, character and ambition, calling it a classic in the making.
  • Fender dedicated the award to his late friend and mentor Annie Orwin, who inspired the title track.
  • The result defied betting expectations, with CMAT widely tipped to win and Fender ranked only around eighth before the show.
  • Lauren Laverne hosted at Newcastle’s Utilita Arena, with live performances from nominees including FKA twigs, Pulp, Wolf Alice and Martin Carthy.
  • The Mercury Prize awards £25,000 to the winner and is decided by an independent judging panel chaired by Jeff Smith.