Overview
- The charity is pursuing a $22‑million national target and the campaign concludes on Christmas Eve.
- Officials report donations have plateaued as requests for help increase, with 3.1 million Canadians served in 2024 and even higher numbers projected for 2025.
- To reach donors who carry less cash, contributions can be made via Venmo by searching @TheSalvationArmy, with tap-to-pay offered at many kettles.
- Volunteer shortages have reduced coverage in some areas, including Windsor-Essex, where $155,293 had been raised toward a $250,000 goal as of Dec. 17.
- Local snapshots show mixed progress: Sudbury is near two-thirds of its $250,000 goal, and London gained 100+ new volunteers but remains about $125,000 short of $650,000.