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Salvador’s New Year Festival Enters Day 2 as City Defends R$13 Million in Artist Fees

Mayor Bruno Reis says sponsorships cover most payments to justify the outlay.

Overview

  • The second night runs Sunday at Arena O Canto da Cidade with Edson Gomes, Claudia Leitte, Simone Mendes, Pablo and Tony Salles, with gates at 3 p.m. and shows from 7 p.m.
  • City hall released contracts showing more than R$13 million in artist fees, led by Ivete Sangalo and Jorge & Mateus at R$1 million each and DJ Alok at R$850,000.
  • In a briefing at the opening, Bruno Reis said private sponsorships pay nearly all fees and argued the festival generates jobs, hotel bookings and tax revenue.
  • Organizers highlighted on-site services that include a medical post with 20 observation beds and a resuscitation unit, along with leisure and gastronomic areas.
  • The opening night drew large crowds and fueled talk of summer hits, with fans backing songs by Léo Santana and Pedro Sampaio as Santana asserted pagodão belongs within MPB.