Particle.news
Download on the App Store
3 ARTICLES
·
2d ago

Salt Lake City 2034 Launches Podium34, Secures $200 Million-Plus in Early Donations

Contract restrictions delay sponsorship income until after Los Angeles 2028, leaving donations to cover early operations.

President and Executive, Fraser Bullock said donor support is crucial, as Salt Lake City 2034 can't generate other revenue before the 2028 LA Olympics.
Image

Overview

  • Organizers say the Podium34 drive is the largest philanthropic campaign to support an Olympic and Paralympic host, with more than $200 million committed toward a $300 million target.
  • Nine founding “Captains” each pledged at least $20 million over nine years, including the Eccles, Huntsman, Miller, and Garff families, the Daniels Fund, and other Utah donors.
  • Gifts will fund community and legacy programs tied to the Games such as education, youth sports, athlete mental health, arts and culture, and transportation, with major donors able to direct funds.
  • Fraser Bullock said donor contributions are the organizing committee’s only current revenue source because solicitation of major sponsorships and IOC/broadcast funds must wait until after the 2028 Games.
  • The plan projects a $2.84 billion operating budget (about $4 billion including other costs), uses 13 existing venues with no new permanent construction, and includes a pledge to forgo state tax money beyond venue maintenance.