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Salt Bae’s Nusr-Et Posts £5.4 Million London Loss as U.S. Closures Mount

Company filings link the setback to a U.S. asset writedown, with reserves sharply reduced.

Overview

  • Companies House documents attribute much of the Knightsbridge 2024 loss to £6.6 million in exceptional charges tied to U.S. asset impairments.
  • Group reserves declined from £8.1 million in 2023 to £2.3 million most recently, signaling tightening financial headroom.
  • Five of seven U.S. restaurants have shut over the past two years, including Beverly Hills in June, leaving only two locations operating.
  • A company spokesperson described the closures as a shift toward international growth, saying, “We tried some markets. Some worked, others did not.”
  • London's outlet faces poor online ratings and price backlash, with TripAdvisor at about 2.9 out of 5 and reports of steaks priced up to £1,450, while Milan’s Brera site remains open but draws split reviews.