Salt Bae's London Restaurant Faces Declining Profits and Turnover

Nusr-Et Steakhouse, famous for its pricey steaks and viral chef, struggles with reduced customer interest and ongoing criticism.

Profits at Salt Bae's Nusr-Et Steakhouse in London fell to £1.7 million in 2023, down from £3.3 million in 2022.
Turnover dropped 31%, from £13.6 million in 2022 to £9.3 million in 2023.
Staff numbers decreased from 93 to 84, reducing the wage bill by £800,000.
Criticism about high prices and service quality has been persistent, with some menu items being mocked online.
Previous attempts to boost efficiency, including reducing heating costs, failed to sustain high sales.