Salt Bae's London Restaurant Defies Economic Downturn with Profit Surge

Despite charging up to £700 for a steak, the restaurant has implemented cost-saving measures including turning off heating during peak hours.

Salt Bae's London restaurant, Nusr-Et Steakhouse, reports a 44% increase in profits to £3.3m in 2022, with sales soaring to £13.6m.
The restaurant has become a celebrity hotspot, attracting names like David Beckham and Leonardo DiCaprio, despite being among the worst-rated in London on Tripadvisor.
In response to rising energy costs, Nusr-Et has turned off heating during peak hours and made other energy-saving adjustments.
Controversies surround the restaurant, including lawsuits from former staff alleging tip theft and discrimination, and backlash over Salt Bae's behavior at the World Cup final.
Nusr-Et's success comes as other high-end restaurants struggle, with Gordon Ramsay’s restaurant group posting pre-tax losses of £1m for the year.