Overview
- Salomon published the fall/winter 2026 “In The Open” global campaign on Monday, September 28, 2026, featuring Jisoo and imagery shot in South Korea that blends urban and outdoor scenes.
- The campaign unveils a three-shoe capsule — XT-6 Protective, XT-Whisper Gore‑Tex and XT-4 OG Gore‑Tex — which Salomon says will be sold globally on Salomon.com beginning October 7, 2026.
- The XT-Whisper Gore‑Tex is notable as the first time Salomon’s XT-Whisper silhouette has been offered with GORE‑TEX weather protection, reflecting a clear technical upgrade for winter use.
- Heikki Salonen led creative direction for the campaign and photographer Go Wontae is credited for the imagery, which the brand says aims to show products that perform across city streets and outdoor conditions.
- The campaign follows Salomon’s May announcement of Jisoo as global ambassador and builds on early media momentum reported by Launchmetrics, suggesting the partnership could raise Salomon’s profile in fashion and streetwear markets.