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Salman Khan Invests in ISRL Season 2 to Propel India’s Supercross Into Mainstream

Salman Khan’s equity position accompanied by his ambassador role boosts grassroots rider development via a new facility near Pune with global athlete targets, multi-city growth plans, expanded brand partnerships.

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Overview

  • Salman Khan unveiled Season 2 of the Indian Supercross Racing League in Mumbai, formally joining as both investor and brand ambassador.
  • The seven-acre ISRL Proving Grounds near Pune will feature purpose-built tracks for amateurs, kids, motocross, supercross, ATVs, electric bikes and trail riding.
  • Season 2 has attracted 155 international athlete registrations, marking the league’s most diverse competitor roster to date.
  • ISRL’s newly released five-year roadmap targets expansion into additional Indian cities, deeper global collaborations and increased franchise valuations.
  • A focus on responsible riding and enhanced safety standards will underpin youth development and broader fan engagement initiatives.