Overview

• Salma Hayek Pinault was unveiled as the cover star of the 2025 Sports Illustrated Mexico Swimsuit special edition on July 23.
• She celebrated by posting a lively Instagram reel in which she dances poolside in a white bikini and flaunts an assortment of gold chains, captioning the clip in English and Spanish.
• At 58, she becomes one of the oldest models to grace any SI Swimsuit cover, signaling a shift toward broader age representation.
• The Mexico edition’s imagery and the hashtag #VIVAMEXICO emphasize Mexican strength and cultural pride.
• Editor-in-chief MJ Day says the franchise is evolving to champion cultural influencers and expand representation on a world stage.