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Salma Hayek Marks SI Mexico Swimsuit Cover with White-Bikini Instagram Dance

The video underscores Sports Illustrated’s commitment to redefining beauty through diverse, nontraditional models.

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Overview

  • Salma Hayek Pinault was unveiled as the cover star of the 2025 Sports Illustrated Mexico Swimsuit special edition on July 23.
  • She celebrated by posting a lively Instagram reel in which she dances poolside in a white bikini and flaunts an assortment of gold chains, captioning the clip in English and Spanish.
  • At 58, she becomes one of the oldest models to grace any SI Swimsuit cover, signaling a shift toward broader age representation.
  • The Mexico edition’s imagery and the hashtag #VIVAMEXICO emphasize Mexican strength and cultural pride.
  • Editor-in-chief MJ Day says the franchise is evolving to champion cultural influencers and expand representation on a world stage.