Overview

• At Dreamforce 2025, Salesforce introduced Agentforce 360 and promoted an “agentic company” model that augments employees by assigning AI agents to routine tasks.
• The company announced $15 billion in spending in San Francisco over five years, including a new AI incubation center, plus a $1 billion, five‑year investment in Mexico to expand talent, infrastructure and adoption.
• Salesforce highlighted client results that it says reflect efficiency gains, including Reddit deflecting 46% of support cases with 84% faster resolutions and Adecco handling 51% of candidate conversations after hours, and it reported 12,000+ Agentforce customers with a potential $100 million annual savings.
• Salesforce also positioned Slack as an AI operating layer that connects agents to customer‑owned conversational data on a unified platform, saying this can help teams make decisions 37% faster.
• Adoption hurdles were in focus as Televisa and TV Azteca faced social‑media backlash for AI‑generated promos and as rights holders pursued divergent strategies on training data, from lawsuits to licensing deals.