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5h ago

Salesforce to Raise Prices by 6% in August as AI Features Expand

Salesforce says its new AI-driven tools have delivered enough added value to justify steeper subscription rates.

SAN FRANCISCO, CALIFORNIA – JANUARY 11, 2022: San Francisco’s downtown skyline, capped by the 61-story Salesforce Tower, catches the final warm rays of a winter sunset, Tuesday, Jan. 11, 2022. (Karl Mondon/Bay Area News Group)
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Overview

  • An average 6 percent increase to list prices for Sales Cloud, Service Cloud, Field Service and select industry clouds takes effect August 1.
  • The company attributes the hikes to integrated AI capabilities, spotlighting its Agentforce platform introduced in October 2024.
  • Slack Business+ subscriptions will rise from $12.50 to $15 per user per month and a new Slack Enterprise+ plan will bundle Agentforce Edition 1.
  • Agentforce pricing now starts at $125 per user per month for Enterprise and Unlimited tiers, with premium editions offering flex credits and expanded data service quotas.
  • Salesforce’s stock briefly ticked up after the announcement before slipping back as some customers questioned the reliability of AI agents on multi-step CRM tasks.