Overview

• Salesforce is in advanced talks to acquire data-management firm Informatica, with a potential announcement expected soon.
• The proposed acquisition price is lower than Informatica's recent stock price, posing financial challenges for the deal.
• Informatica specializes in cloud-based and on-premise data management, serving major clients like Unilever and Toyota.
• Salesforce has a history of significant acquisitions, including a $28 billion deal for Slack Technologies.
• Activist investors have recently influenced Salesforce's strategic decisions, pushing for cost cuts and operational efficiencies.