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Salesforce Leans on AI for Half of Its Operations, Trims 1,000 Roles

With generative AI agents handling up to half of its operations, Salesforce has cut software engineer hiring

The CEO of Salesforce, which resides in Salesforce Tower, said 50% of the company’s work is done by AI bots. 
Tech Layoffs | Image: AI Generated
Salesforce CEO Marc Benioff is speaking publicly in support of using AI tools in the workforce. Analysts say he may have no choice but to do so.
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Overview

  • CEO Marc Benioff confirmed that AI now performs 30 to 50 percent of the company’s work, shifting the focus from headcount growth to automation
  • Salesforce has eliminated 1,000 positions this year and is recruiting fewer software engineers following productivity gains from AI
  • The company invested more than $20 million to license Albert Einstein’s likeness for its AI branding and aims to deploy one billion active AI agents by year’s end
  • Tech peers including Amazon, CrowdStrike and Klarna are similarly boosting AI deployments while reducing their human workforce
  • Research from Stanford University and the Brookings Institution warns that widespread AI adoption could displace up to half of entry-level white-collar roles, intensifying calls for reskilling initiatives