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2h ago

Salesforce Launches Agentforce 360, Pledges $15 Billion for San Francisco AI Push

The multiyear plan backs Slack-based AI agents with promised betas and pilots to spur enterprise adoption.

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SAN FRANCISCO, CALIFORNIA - SEPTEMBER 17: Salesforce CEO Marc Benioff speaks during Salesforce's Dreamforce on September 17, 2024 in San Francisco, California. Some 45,000 workers in the tech industry were expected to attend the annual Dreamforce event, which runs through September 19. (Photo by Justin Sullivan/Getty Images)
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Overview

  • Agentforce 360 adds new agent-building and prompting tools, including Agent Script and Agentforce Builder with Vibes, with both entering beta in November.
  • The platform enables “reasoning” agents powered by Anthropic, OpenAI and Google Gemini to handle more complex instructions and if/then workflows.
  • Slack becomes a primary interface as Agentforce Sales, IT, HR and Tableau start surfacing in Slack this month with rollouts extending into early 2026, and a more personalized Slackbot is in pilot.
  • Agentforce Voice introduces phone conversations with interruptible calls, tunable tone and pronunciation, and integrations with Amazon, Five9, Genesys, Nice and Vonage.
  • Salesforce cites more than 12,000 Agentforce implementations and early pilots at Lennar, Adecco and Pearson, while Heathrow’s “Hallie” agent reports 40% faster customer query resolution; Dreamforce runs Oct. 14–16 as the company commits $15 billion to a San Francisco AI incubator and workforce programs.