Salesforce in Advanced Talks to Acquire Informatica

The deal, which could be one of Salesforce's largest, aims to enhance its data management capabilities amid activist pressure.

Salesforce Inc. is reportedly in advanced negotiations to purchase Informatica, a move that could significantly boost its data integration and management capabilities.
The acquisition could rank as Salesforce's second or third largest, potentially rivaling its $14 billion purchase of Tableau Software in 2019.
Informatica's market value has surged this year, with shares jumping 36% to $38.48, reflecting investor anticipation of the deal.
The deal is subject to regulatory scrutiny and could further consolidate the software-as-a-service industry.
Salesforce has faced pressure from activist investors to improve profitability and efficiency, prompting strategic changes including cost-cutting measures.