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Salesforce Cuts 4,000 Support Jobs as AI Takes Over Half of Customer Conversations

Benioff cites cost savings from agentic systems that let Salesforce reassign workers to growth roles.

Overview

  • The support team was reduced from roughly 9,000 to about 5,000 positions, equating to nearly a 45% cut in support and about 5% of the company’s ~76,000 global workforce.
  • AI systems now handle approximately 50% of customer conversations, with human agents managing the remainder.
  • An agentic sales system is contacting a 26‑year backlog of more than 100 million uncalled leads.
  • Salesforce uses an “omnichannel supervisor” to coordinate handoffs between AI agents and human staff when automation falls short.
  • Benioff says AI has completed over a million customer interactions and reduced support costs by about 17% since early 2025, underscoring a shift from his July stance that AI would mainly augment workers.