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Salesforce Cuts 4,000 Support Jobs as AI Handles Half of Customer Conversations

Benioff cast the cuts as a productivity rebalancing that lets AI call long‑neglected sales leads.

Overview

  • The support workforce fell from roughly 9,000 to about 5,000 after Salesforce rolled out agentic systems internally, the CEO said on The Logan Bartlett Show.
  • AI now conducts about 50% of customer interactions, with an “omnichannel supervisor” routing tasks to human agents when needed.
  • Benioff said AI-driven outreach is working through a 26-year backlog of more than 100 million uncalled leads.
  • He said headcount is being shifted toward sales and reported a 17% reduction in support costs since early 2025.
  • The disclosure contrasts with his July comments emphasizing augmentation, and Salesforce said it is no longer backfilling support engineer roles due to Agentforce efficiencies.