Salesforce Acquires Data Management Firm Own for $1.9 Billion

The acquisition aims to bolster Salesforce's data security and compliance capabilities amid growing customer demand.

Salesforce will pay $1.9 billion in cash for Own Company, significantly below its 2021 valuation.
Own Company specializes in data protection and management solutions for enterprise clients.
The deal is expected to close in Q4 of Salesforce's fiscal year 2025, pending regulatory approval.
Salesforce anticipates the acquisition will enhance its data security offerings and boost free cash flow starting in the second year.
This is Salesforce's largest acquisition since purchasing Slack for $27 billion in 2021.