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Sakurai Proposes Generative AI to Address Unsustainable Game Production

Masahiro Sakurai warns rising production costs coupled with a dwindling domestic talent pool threaten Japanese game development’s future.

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sakurai on smash ultimate deluxe or reboot

Overview

  • Sakurai says the growing size and complexity of modern game production has reached an unsustainable point.
  • He argues that generative AI could streamline workflows and help developers cope with escalating workloads.
  • He cautions that only studios embracing new development methods are likely to thrive in the coming era.
  • Sakurai urges Japanese developers to maintain their games’ unique cultural identity instead of adopting Westernized designs.
  • He notes Japan’s shrinking domestic talent pool and persistent language barriers complicate overseas recruitment.