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Saks Fifth Avenue Launches Curated Luxury Storefront on Amazon

The new 'Saks on Amazon' platform integrates Saks' luxury curation with Amazon's technology, offering U.S. customers a premium shopping experience with fast shipping and unique digital displays.

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Overview

  • Saks Fifth Avenue has debuted its 'Saks on Amazon' storefront, featuring high-end brands like Dolce&Gabbana, Balmain, Stella McCartney, and La Prairie.
  • The storefront is part of Amazon's Luxury Stores platform and is accessible via desktop, mobile, and the Amazon Shopping app in the U.S.
  • Saks retains control over merchandise and order fulfillment, while Amazon manages customer service, returns, and fast, free shipping.
  • The experience includes digital window displays inspired by Saks' iconic New York flagship, allowing customers to 'window shop' online.
  • The collection will be regularly updated with new brands and products, signaling a long-term commitment to expanding the luxury shopping experience.