Overview
- Saks Fifth Avenue has debuted its 'Saks on Amazon' storefront, featuring high-end brands like Dolce&Gabbana, Balmain, Stella McCartney, and La Prairie.
- The storefront is part of Amazon's Luxury Stores platform and is accessible via desktop, mobile, and the Amazon Shopping app in the U.S.
- Saks retains control over merchandise and order fulfillment, while Amazon manages customer service, returns, and fast, free shipping.
- The experience includes digital window displays inspired by Saks' iconic New York flagship, allowing customers to 'window shop' online.
- The collection will be regularly updated with new brands and products, signaling a long-term commitment to expanding the luxury shopping experience.