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Saiyaara Crosses ₹80 Crore Mark in Debut Weekend Without Traditional Promotion

Its success without any pre-release interviews highlights the power of music-driven promotion in Bollywood’s evolving landscape.

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Overview

  • Saiyaara amassed over ₹80 crore domestically in its first weekend, setting a new record for a debutant-led romantic film.
  • The Yash Raj Films release bypassed conventional publicity by limiting pre-release interviews and city appearances, instead unveiling its soundtrack to build momentum.
  • Industry figures including major Bollywood stars amplified the film’s reach with public endorsements.
  • Within two days, Saiyaara outperformed the lifetime collections of previous debut films such as Dhadak and Student Of The Year.
  • Sustained occupancy rates above 50 percent in key markets prompted additional screenings, underscoring strong audience demand for a music-driven romance led by fresh faces.