Overview

• Rajesh Kumar described portraying an Alzheimer’s-affected parent as “close to reality” because his mother’s similar diagnosis let him channel genuine emotion.
• Yash Raj Films eschewed traditional marketing for a staggered soundtrack release strategy and social media engagement that ignited strong Gen Z-driven buzz.
• Ahaan Panday and Aneet Padda made acclaimed big-screen debuts, with their on-screen chemistry receiving praise from critics and audiences alike.
• Since its July 18 premiere, Saiyaara has surged from a ₹21 crore opening to cross ₹100 crore by Day 4 and join the ₹200 crore club on Day 9 of release.
• The film’s sensitive treatment of early-onset Alzheimer’s in a musical romance format has broadened Bollywood’s narrative scope and driven its sustained box office momentum.