Overview

• Carlos Sainz said live coverage is going “overboard” on girlfriends and celebrities, arguing it obscured key race action at Marina Bay.
• He noted that four or five of his late overtakes and Fernando Alonso’s chase of Lewis Hamilton were not shown, while other battles dominated the feed.
• During the Singapore broadcast, the world feed focused heavily on Max Verstappen’s fight with Lando Norris for second place.
• Local outlets such as Sky Sports rely on Formula One’s single world feed, which also featured shots of Rebecca Donaldson, Magui Corceiro and Lance Stroll’s family.
• The Drive to Survive era has steered attention toward personality-driven moments, reflected in metrics like Mercedes’ 7.8 million-view reel of George Russell’s partner, with no change in approach signaled by F1.