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Saint-Pierre-et-Miquelon Counters Wauquiez’s Detention Proposal with Ironic Campaign

The archipelago reclaims the OQTF acronym to highlight its strengths, responding to Laurent Wauquiez's controversial proposal.

La collectivité de Saint-Pierre-et-Miquelon a publié, mardi 15 avril 2025, une campagne publicitaire humoristique, en réaction aux propos de Laurent Wauquiez sur les OQTF.
L'idée est de mettre en avant les qualités de l'île, comme son hospitalité, son attractivité...
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Overview

  • Laurent Wauquiez proposed establishing a detention center in Saint-Pierre-et-Miquelon for foreigners under OQTF, citing its harsh weather as a deterrent.
  • Saint-Pierre-et-Miquelon launched a humorous campaign on April 15, 2025, reinterpreting OQTF as 'On Quitte Tout Facilement' to promote its quality of life.
  • The campaign emphasizes the region's full employment, strong security, exceptional natural beauty, and relaxed lifestyle.
  • Local authorities aim to shift the narrative after recent negative publicity, including Wauquiez's comments and past tariff issues tied to Donald Trump.
  • The initiative reframes the archipelago as a desirable destination, countering its portrayal as a punitive exile location.