Overview
- Lyst’s Q3 2025 ranking analyzes searches, views, sales and global social engagement across a reported 160 million users from July to September.
- Saint Laurent reached No. 1 on the hottest brands list ahead of Miu Miu, with COS jumping four spots to No. 3, The Row at No. 4 and Coach at No. 5.
- Havaianas flip-flops were the quarter’s hottest product, followed by Saint Laurent’s Le Loafer, a COS chunky sweater and The Row’s eel-skin loafers.
- COS searches rose 147 percent, while demand increased 49 percent for Nour Hammour, 34 percent for Madewell and 7 percent for Nike, which also placed the Jacquemus Moon shoe and Shox TL in the top products.
- Runway and celebrity moments helped drive interest, with Saint Laurent’s Sept. 29 Paris show and a high-profile front row cited as fuel for the brand’s surge.