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6d ago

Sainsbury’s Reinstates Fairtrade Label on Own-Brand Tea in Major Ethical Shift

The supermarket’s decision will transition 880 million annual teabags to Fairtrade certification, boosting UK Fairtrade tea market share to 10% by 2026.

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Overview

  • Sainsbury’s has committed to reinstating the Fairtrade label on all classic ‘by Sainsbury’s’ teabags, reversing its 2017 move to its own 'Fairly Traded' scheme.
  • The shift is expected to add £1 million annually to Fairtrade premiums, supporting producers with guaranteed minimum prices and community funds.
  • This decision comes as climate-driven disruptions, including droughts and floods in Kenya and India, severely impact global tea production.
  • Sainsbury’s aims to increase the UK’s Fairtrade tea market share from 7% in 2024 to 10% by 2026, marking a significant boost for ethical tea sales.
  • Fairtrade Foundation describes this move as a ‘tipping point’ for ethical tea, urging other retailers to follow suit and expand support for Fairtrade producers.