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Sainsbury’s Projects Flat Profits as Price Cuts and Expansion Plans Intensify Competition

The retailer plans a £1 billion investment in price reductions, its largest store expansion in over a decade, and operational efficiencies to maintain market share.

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Overview

  • Sainsbury’s forecasts approximately £1 billion in profits for the new financial year, despite a 4.2% rise in sales and 7.2% profit growth last year.
  • The company is investing £1 billion in price cuts to stay competitive in the ongoing UK grocery price war against rivals like Tesco and Asda.
  • Plans include opening about 40 new stores this year, marking its largest store-space expansion in over a decade.
  • Operational changes involve closing two non-food warehouses to save £70 million annually and increasing self-service checkouts to 70% of transactions.
  • UK grocery inflation has eased, intensifying price competition as retailers respond to the cost-of-living crisis with aggressive pricing strategies.