Overview

• Trials are underway in three Sainsbury’s outlets, including its Witney ‘Future Store’, covering alcohol, health and general merchandise categories.
• Fixtures specialist Harrison Retail has collaborated with Sainsbury’s to design bespoke shelf fixings for the electronic labels.
• Co-op aims to equip 1,500 of its 2,400 shops with digital tags by end-2025 and complete the network by late 2026, while Lidl finalised its chain-wide rollout at the close of 2024.
• Real-time updates via electronic labels promise labour savings and greater pricing accuracy, allowing supermarkets to react swiftly to market changes.
• Some shoppers have raised concerns that digital tags could enable surge pricing or make promotional deals harder to spot.