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Sainsbury’s Extends Nectar to Deliveroo for On-Demand Grocery Orders

UK shoppers can now link accounts to collect one Nectar point per £1 on eligible Sainsbury’s purchases through the Deliveroo app.

Overview

  • Deliveroo becomes the first UK delivery platform to support the Nectar loyalty scheme.
  • Customers ordering from participating Sainsbury’s stores on Deliveroo can link accounts or enter a Nectar card number at checkout to collect points.
  • Points earned through Deliveroo can be spent at Sainsbury’s and with partners including Argos, Esso and British Airways.
  • The Sainsbury’s–Deliveroo partnership has grown from under 300 sites in 2021 to more than 1,000 locations, widening availability.
  • Nectar recently introduced QR codes for in‑store collection and redemption and changed plastic card use, which the programme says enhances security.