Sainsbury's Extends Aldi Price Match to Convenience Stores

Sainsbury's becomes the first major UK supermarket to match Aldi prices on 200 products in its local shops.

Sainsbury's aims to attract more customers to its convenience stores by price-matching 200 Aldi products.
The initiative replaces the 'pocket friendly prices' campaign and focuses on essential items like milk, bread, and chicken.
Research shows convenience store shoppers could pay up to 20% more than in larger supermarkets.
The move is part of Sainsbury's £1 billion investment to enhance value and compete with discount chains.
Rival supermarkets may follow suit as the convenience store market continues to grow.