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Sainsbury’s Brings Personalized ‘Your Nectar Prices’ to All In-Store Checkouts

Customers need to unlock weekly personalized discounts through the Nectar app to claim up to £150 in annual savings.

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Overview

  • Sainsbury’s has activated personalized “Your Nectar Prices” at tills in all UK stores since July 25, granting up to 10 tailored weekly discounts per shopper.
  • The checkout rollout extends access to an additional 8.5 million Nectar members who previously could only unlock offers via the Smart Shop app or in-store handsets.
  • Shoppers must register with Nectar and “tap to unlock” their personalized offers in the app before each visit to redeem savings.
  • Personalized discounts refresh every Friday, with over one million customers already tapping into deals each week and saving as much as £150 a year.
  • Some Nectar members say that manually unlocking offers in the app creates unnecessary friction at checkout.