Overview
- The 90-second spot, titled The Unexpected Guest, was released online on November 2.
- The story follows a 48-foot “Greedy Giant” who steals food, prompting the BFG and Sainsbury’s employee Annie to coordinate emergency redeliveries.
- Annie is a real Sainsbury’s staff member cast from the retailer’s stores to anchor the fantasy in everyday service.
- A large-format cinema cut is scheduled to play from November 21 during screenings of Wicked: For Good.
- Coverage highlights a cost-of-living focus, with reporting that Sainsbury’s will partner with Comic Relief to deliver five million meals.