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8mo ago

SAG-AFTRA Video Game Strike Intensifies Over AI Protections

Union demands comprehensive safeguards as negotiations stall, threatening industry stability ahead of key sales season.

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US actress Frances Fisher (C) strikes with SAG-AFTRA union video game performers outside Warner Bros. Games, part of the Global Streaming and Interactive Entertainment unit of Warner Bros. Discovery, in Burbank, California, on August 1, 2024. Artificial intelligence was key to 2023's Hollywood strikes, and it has now sparked a second walkout by those actors who work in a far larger industry, video games. The union on July 26, 2024, began its second strike in nine months, this time against gaming giants that dominate an industry which grosses well over $100 billion each year. (Photo by VALERIE MACON / AFP)

Overview

  • Over 160,000 SAG-AFTRA members halt video game projects, citing inadequate AI protections.
  • Negotiations have been at a standstill since the strike began on July 25.
  • The union's demands focus on protecting voice and motion capture performances from AI misuse.
  • Major video game companies claim their proposals already include robust AI protections.
  • The strike could significantly impact the video game industry's crucial holiday sales period.