SAG-AFTRA Video Game Strike Intensifies Over AI Protections

Union demands comprehensive safeguards as negotiations stall, threatening industry stability ahead of key sales season.

Over 160,000 SAG-AFTRA members halt video game projects, citing inadequate AI protections.
Negotiations have been at a standstill since the strike began on July 25.
The union's demands focus on protecting voice and motion capture performances from AI misuse.
Major video game companies claim their proposals already include robust AI protections.
The strike could significantly impact the video game industry's crucial holiday sales period.