Overview

• The new agreement applies to productions under $300,000 and is slated to be available to members later this month.
• SAG-AFTRA says the terms fit the format’s pace and tight budgets while preserving the union’s core actor protections.
• Vertical microdramas are portrait-mode series told in one- to three-minute chapters on apps such as DramaBox and ReelShort.
• Other guilds are engaging with the format, with the WGA West advising projects can be covered under its contract and IATSE exploring coverage for crews.
• Commercial momentum is building, with 2024 revenues reported at $819 million and entrants including Fox’s stake in Holywater and Lloyd Braun’s launch of MicroCo.